{"title":"K-Beauty","description":"\u003cp\u003eK-beauty skincare products are an essential part of any beauty regime focused on achieving radiant skin. Shop the best K-beauty products at Urbnova and discover the secrets behind the glass skin trend. From glass skin toners and cushion foundations to BHA cleansers, snail mucin creams, and brightening serums, our Korean beauty collection brings the best of Seoul skincare directly to you. Featuring renowned brands such as Dr.Melaxin, Medicube, Haruharu Wonder, SESPRING, and more, we curate the finest selection of authentic K-beauty skincare products just for you.\u003c\/p\u003e\u003cp\u003eThe essence of K-beauty is rooted in its philosophy of enhancing natural beauty and maintaining healthy skin. This collection showcases top Korean skincare innovations, including lightweight emulsions, hydrating essences, and revitalizing masks that will transform your skincare routine. Each product is carefully chosen to ensure you experience the ultimate in hydration and nourishment.\u003c\/p\u003e\u003cp\u003eWhether you're looking for the perfect glass skin serum to create that coveted dewy look or a gentle BHA cleanser to clear impurities, our collection has it all. The use of unique ingredients, such as snail mucin and plant extracts, sets K-beauty apart and provides effective solutions for various skin concerns. Our collection highlights products that are suitable for all skin types, allowing you to tailor your skincare routine according to your specific needs.\u003c\/p\u003e\u003cp\u003eAt Urbnova, we understand that quality matters, especially when it comes to skincare. That's why we meticulously select only genuine K-beauty skincare products that meet the highest standards of effectiveness and safety. Elevate your beauty game and experience the glow that comes from K-beauty!\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ?\u003c\/strong\u003e What are the benefits of K-beauty skincare products?\u003c\/p\u003e\u003cp\u003eA: K-beauty skincare products are designed to nourish, hydrate, and protect your skin, often utilizing innovative ingredients and multi-step routines for optimal results.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ?\u003c\/strong\u003e How do I choose the right K-beauty product for my skin type?\u003c\/p\u003e\u003cp\u003eA: Consider your skin concerns and type. Our collection includes options for all skin types, and you can choose based on ingredients that target your specific needs.\u003c\/p\u003e","products":[{"product_id":"korean-cushion-foundation-semi-matte","title":"Korean Cushion Foundation – Semi-Matte Radiance | Light\/Medium Beige","description":"\u003ch2\u003eAirbrushed Glass Skin in Seconds — The Viral Korean Cushion Formula\u003c\/h2\u003e\u003cp\u003eInspired by the famous Korean stewardess cushion trend, this semi-matte radiance foundation delivers a buildable, airbrushed finish with a breathable, weightless texture. Swipe once for a no-makeup makeup look. Swipe twice for full glam.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e🌸 \u003cstrong\u003eAirbrushed finish\u003c\/strong\u003e — semi-matte radiance with a natural soft-focus glow\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003eSkincare-infused formula\u003c\/strong\u003e — keeps skin hydrated all day\u003c\/li\u003e\n\u003cli\u003e🎨 \u003cstrong\u003eBuildable coverage\u003c\/strong\u003e — from sheer natural to full coverage\u003c\/li\u003e\n\u003cli\u003e⚡ \u003cstrong\u003e15-second application\u003c\/strong\u003e — cushion puff delivers flawless coverage fast\u003c\/li\u003e\n\u003cli\u003e🌟 \u003cstrong\u003eLong-wearing formula\u003c\/strong\u003e — lasts up to 12 hours\u003c\/li\u003e\n\u003cli\u003e✅ \u003cstrong\u003eNon-comedogenic\u003c\/strong\u003e — won’t clog pores\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003ePress puff into cushion and apply to face using gentle pressing motions from the center outward. Build up coverage where needed. Refillable cushion compact.\u003c\/p\u003e\u003ch2\u003eShade\u003c\/h2\u003e\u003cp\u003e02 Light\/Medium Beige – Warm Neutral. Best for light to medium skin tones with warm or neutral undertones.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eIs the cushion refillable?\u003c\/h3\u003e\u003cp\u003eYes. The compact is designed to be refilled, making it eco-friendly and cost-effective long-term.\u003c\/p\u003e\u003ch3\u003eWill this oxidize or turn orange on my skin?\u003c\/h3\u003e\u003cp\u003eNo. The Light\/Medium Beige warm neutral shade is formulated to stay true-to-color throughout the day.\u003c\/p\u003e\u003ch3\u003eIs this suitable for oily skin?\u003c\/h3\u003e\u003cp\u003eYes. The semi-matte finish controls shine and keeps oily skin looking fresh for hours.\u003c\/p\u003e","brand":"Urbnova","offers":[{"title":"02 Light\/Medium Beige – Warm Neutral (23) \/ 0.42 Ounce (Pack Of 1)","offer_id":46928531718295,"sku":"411e9097-06a3-4068-a580-f2205342e0f3","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/1598\/7351\/files\/2ade7badb4b5e626034e90aa41d749ad.jpg?v=1771567244"},{"product_id":"heartleaf-pore-cleansing-foam-bha","title":"Heartleaf BHA Pore Cleansing Foam – Korean Face Wash for Blackheads \u0026 Oily Skin | 150ml","description":"\u003ch2\u003eThe Korean Face Wash Taking Over TikTok — For Good Reason\u003c\/h2\u003e\u003cp\u003eStruggling with clogged pores, blackheads, or oily skin? 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Dispense a small amount and massage into face in gentle circular motions for 30–60 seconds. Rinse thoroughly. Use morning and\/or evening.\u003c\/p\u003e\u003ch2\u003eSkin Type\u003c\/h2\u003e\u003cp\u003eBest for oily, combination, acne-prone, and congested skin. Suitable for teens and adults.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eCan I use this daily?\u003c\/h3\u003e\u003cp\u003eYes. The formula is gentle enough for twice-daily use — morning and night.\u003c\/p\u003e\u003ch3\u003eWill this dry out my skin?\u003c\/h3\u003e\u003cp\u003eNo. Unlike many BHA cleansers, this pH-balanced formula cleanses without stripping the skin’s moisture barrier.\u003c\/p\u003e\u003ch3\u003eIs this suitable for sensitive skin?\u003c\/h3\u003e\u003cp\u003eThe Heartleaf extract is a known skin soother. If you have very sensitive skin, patch test first and use once daily to start.\u003c\/p\u003e","brand":"Urbnova","offers":[{"title":"Default Title","offer_id":46933469462679,"sku":"578fd494-42ec-42c9-b9f2-bd46117882f0","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/1598\/7351\/files\/f23e51dfd23aca4a25e8209729ad76b7.jpg?v=1771709610"},{"product_id":"glass-skin-setting-powder-pore-blurring","title":"Glass Skin Setting Powder – Pore-Blurring Loose Powder for Luminous Soft-Focus Finish","description":"\u003ch2\u003eGlass Skin in a Powder\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eGlass Powder Setting Powder\u003c\/strong\u003e blurs pores, softens texture, and locks in your makeup with a luminous soft-focus glow — no flashback, no cakey finish. 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Build gently for coverage.\u003c\/p\u003e","brand":"Urbnova","offers":[{"title":"0.18 Ounce (Pack Of 1)","offer_id":46933469888663,"sku":"836a2085-5f67-40aa-88d4-c62c297bb318","price":51.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/1598\/7351\/files\/5d5c9561f784d02176e5775cfed10dfe.jpg?v=1771709634"},{"product_id":"water-bank-blue-hyaluronic-intensive-moisturizer","title":"Water Bank Blue Hyaluronic Intensive Moisturizer – Squalane + Peptide for Dry Skin","description":"\u003ch2\u003eGlass Skin Starts With Your Barrier\u003c\/h2\u003e\u003cp\u003eThe Water Bank Blue Hyaluronic Intensive Moisturizer is built for skin that needs serious replenishment. 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Massage a pea-sized amount into clean skin using upward motions. Follow with SPF in the AM.\u003c\/p\u003e\u003ch2\u003eSkin Type\u003c\/h2\u003e\u003cp\u003eIdeal for dry, very dry, and dehydrated skin. Also suitable for normal and combination skin seeking glass skin results.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eWhat makes Blue Hyaluronic Acid different from regular HA?\u003c\/h3\u003e\u003cp\u003eBlue HA (from Comfrey root) has a unique molecular structure that penetrates deeper into the epidermis, delivering more intensive hydration than standard HA.\u003c\/p\u003e\u003ch3\u003eCan I layer this under makeup?\u003c\/h3\u003e\u003cp\u003eYes. 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Can be used over or under makeup.\u003c\/p\u003e","brand":"SESPRING","offers":[{"title":"Default Title","offer_id":46947111993495,"sku":"18822e37-01f1-4ebc-a937-9fd19bbb1348","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/1598\/7351\/files\/d166458b80aff327267e135e6eaca106.jpg?v=1772252971"},{"product_id":"dr-melaxin-peel-shot-kojic-acid-turmeric-spray","title":"Dr.Melaxin Peel Shot Kojic Acid + Turmeric Spray – Korean Exfoliating Skin Spray | 200ml","description":"\u003ch2\u003eKorean Exfoliation. Pore-Clearing Results.\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eDr.Melaxin Peel Shot Keratin Care Spray\u003c\/strong\u003e combines Kojic Acid and Turmeric in a keratin-care formula that exfoliates, brightens, and repairs skin texture — all in a convenient 200ml spray. 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The melting balm texture glides smoothly without stickiness, making it perfect for quick touch-ups.\n\nLip Care Tip!\nYour lips can show signs of aging too. Apply the multi balm also as a lip care to support the look of elasticity and visibly smooth the look of lip lines that come from daily facial movements.\n\nBrightening + Smoothing Care in One Stick\nGreat for dull-looking areas too! Our PDRN Multi Balm has been approved by Korea’s Ministry of Food and Drug Safety (MFDS) as a dual-functional cosmetic for brightening and fine-line care, with clinical testing completed to help improve the appearance of uneven skin tone and dullness. (Uneven tone improved by 6.2% after 2 weeks of use*)\n\n*Clinical Trial Tested by 'Global Institute of Dermatological Sciences' \/ Results may vary depending on individual skin types.\n\n\n[Key Ingredients]\n\nVolume \u0026amp; Firmness Care\n• 5% Volufiline – a key ingredient known for helping support plumper-looking skin in areas that appear less full.\n• Liposomal PDRN - a Korean aesthetic-favorite ingredient encapsulated in liposomes for enhanced absorption and firmer-looking skin.\n 200 Dalton Collagen – ultra-low molecular collagen designed for better skin absorption and firmer-looking skin\n• NAD, Liposomal EGF, Peptides, Elastin \u0026amp; Retinol – advanced ingredients for smoother, youthful-looking skin\n\nGlow \u0026amp; Skin Texture Care\n• Caffeine \u0026amp; Vitamin E, Hyaluronic Acid – help hydrate and improve the look of radiance and smooth texture\n\n*The above information pertains only to the characters of the raw material  \n\n\n[Clinical-Tested Visible Results*]\n\nAfter 2 Weeks of Use\n• Appearance of under-eye hollowness improved by 25.7%\n• Appearance of cheek hollowness improved by 2.8%\n• Crow’s feet appearance improved by 10.7%\n• Smile lines appearance improved by 9%\n• Mouth line appearance improved by 5.2%\n• Neck line appearance improved by 5.6%\n• Forehead line appearance improved by 3.3%\n\nAfter 1 Use\n• Under-eye line appearance improved by 10.6%\n• Look of under-eye line puffiness improved by 8.2%\n• Appearance of fine lines around the eyes improved by 7.5%\n• Eyelid line appearance improved by 3.5%\n• Frown line appearance improved by 6.2%\n• Lip line appearance improved by 12.1%\n• Skin hydration improved by 38.6%\n• Skin radiance improved by 36.2%\n\n*Clinical Trial Tested by 'CUTIS Biomedical Research Center' \/ Results may vary depending on individual skin types.\n\n\nGentle Formula \n• Low-irritation tested*, suitable for delicate areas\n• Naturally pink formula derived from key ingredients, with no artificial colorants or fragrance\n• FSC-certified eco-friendly paper packaging, with a thoughtfully designed stick that lets you use every last bit of the product\n\n*Clinical Trial Tested by 'Global Institute of Dermatological Sciences' \/ Results may vary depending on individual skin types.\n\n\n[How to Use]\n1) Twist the bottom of the container to dispense a small amount.\n2️) At the final step of your skincare routine, apply gently to areas that need hydration or firmness care.\nCan also be used before or after makeup throughout the day!\n\nBetter Together!\n[PDRN Volume Multi Balm \u0026amp; PDRN Eye Patch]\nA powerful duo designed for intensive hydration and smoother-looking skin\n\nStep 1: Multi Balm\nAt the final step of your skincare routine, gently swipe an appropriate amount onto areas of concern to smooth the look of fine lines and hydrate dry areas.\n\nStep 2: Eye Patch\nUsing the included spatula, apply the eye patch over the area to help boost hydration, support absorption, and enhance care\n*Not just for the eyes! 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The VEGREEN 730 Daily Face Moisturizer Cream is a premium option featuring a unique blend of nourishing ingredients designed to deliver exceptional hydration. Squalane, a powerful hydrating agent derived from plant sources, plays a central role in this formulation, ensuring that your skin remains supple and moisturized throughout the day.\u003c\/p\u003e\n\u003cp\u003eKey Features of VEGREEN 730 include its lightweight formula, perfect for dry and combination skin types. Unlike heavier creams that may leave a greasy residue, this moisturizer absorbs quickly, providing instant hydration without weighing the skin down. This quality makes it ideal for those who prefer a breathable moisturizer that still offers substantial hydration.\u003c\/p\u003e\n\u003cp\u003eThe VEGREEN 730 also focuses on skin barrier repair, a crucial aspect of maintaining healthy skin. A well-functioning skin barrier protects your skin from environmental stressors while locking in moisture. With regular use, this cream supports skin barrier repair, leading to healthier, more resilient skin.\u003c\/p\u003e\n\u003cp\u003eMoreover, regular application of this Korean squalane face moisturizer promotes an age-defying glow. Many users report an enhanced radiance that improves over time, making this moisturizer not just a basic skincare step, but a value-added part of their routine.\u003c\/p\u003e\n\u003cp\u003eAs for its product details, the VEGREEN 730 comes in a convenient volume of 1.69 fl oz., making it the perfect size for daily use. Whether you are at home or on the go, this face moisturizer serves as a reliable companion for your skincare needs.\u003c\/p\u003e\n\u003cp\u003eIn summary, if you are looking to enhance your skincare routine, consider adding the VEGREEN 730 Korean squalane face moisturizer to your collection. 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This is the first product that actually worked. I'm on my third bottle and my underarms are noticeably lighter.\"\u0026lt;\/em\u0026gt; — Verified Buyer\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;\"The vanilla pistachio smell is addicting. I forget it's even a deodorant — it's that good. And it works all day even when I work out.\"\u0026lt;\/em\u0026gt; — Verified Buyer\u0026lt;\/p\u0026gt;\u0026lt;h3\u0026gt;💡 Pro Tip\u0026lt;\/h3\u0026gt;\u0026lt;p\u0026gt;Apply to completely dry skin after showering for best results. 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Now Available Here.\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eHERA Sensual Nude Lip Gloss Duo\u003c\/strong\u003e is a beauty essential from Korea's top face makeup brand. This unique mini duo features two stunning shades: #462 Speechless and #380 Cherish, designed to provide a \"My Lips But Better\" (MLBB) look that enhances your natural beauty. 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